S3#15 Haina Xiang, Marketing Director, APAC at Duolingo: Decoding Duolingo’s growing strategy

In this Vietnam Innovators episode, we will meet up with Haina Xiang - Marketing Director at Duolingo. She represents the team behind the unique promotional campaigns of this famous language learning app.Duolingo is a startup with a very special success story. Before its first promotional campaign in 2019, Duolingo had already had 300 million users. Despite spending very little on marketing, Duolingo is still one of the world's leading language learning apps. This achievement is largely due t...