Episode 12 - Building Trust with Charlie Nixon and Chris Fitch

Like vulnerability, trust matters. Behavioural scientist, Charlie Nixon from Cowry Consulting talks to Chris Fitch about how trust determines what products we buy, which organisations we agree to let deliver our essential services, and just what we tell these firms about ourselves. And, most importantly, how vulnerable consumers decide who is trustworthy and who is not? Charlie can be found at https://www.linkedin.com/in/cnbnixon/ and Cowry at: https://www.linkedin.com/company/cowry-consulting/ In the podcast, Charlie also talks about the following resources: David Maisters “The Trusted Advisor”( https://bit.ly/3Su34oi), Ken Rotenburg “The Psychology of Trust” (https://amzn.to/3SJvUCp) and Paul Zak on the Harvard Business Review on “the Neuroscience of Trust” (https://uk01.z.antigena.com/l/Hi2Fxuahf8j2KNJlXvG7XYgAjY64Ur-2jHfcSIIxbXFu-f9g3x-SvaphvaZON5SXt9SIobgrdRKAov8SFKNg88l4Q9qrUpkUQV~uQvZl5~-tZ~vqRKqWJLZxGOj1Cz0dwQul3mRej2tkJ27JqIa-KHrvFMy7fmLuIIf-rdRAZexnnuh0PmxkMsIm0a7xwzGNfWwyUYlIga8VbsIbwBRhpYib325hU81nI-3~pCnbf~ZURYXE_rq5hDDWJEmvmLPV5dlooekJ5zuigy7JR2u9 ).