Growth in the Wallet Wars with Blake Menezes of Bitski

For Ep 14 of W3G, we chatted with Blake Menezes, VP of Marketing at Bitski a leading wallet provider simplifying web3 for the masses. We had an awesome chat talking to Blake, talking about how Bitski has approached marketing its wallet to consumers & brands, why the "wallet wars" are a misnomer, and where wallets are all headed in the years to come. If you're interested in how leading wallets like Bitski are thinking about growth and the future of our industry, take a listen because we got you covered! Show Notes Interesting links and call outs relevant to the episode. https://nfog.xyz/ https://twitter.com/blakemenezes https://twitter.com/bitski https://bit.ly/stateofweb3marketing https://www.spindl.xyz/ https://midnightsociety.com/deadrop https://www.aavegotchi.com/ Episode Timestamps: 1:11: first crypto in 2020, friends had him buy ETH 1:37: Club Packaged Goods 3:00: Non-Fungible Olive Garden 7:22: Bitski intro - commerce layer of web3 and making web3 more accessible. Levis, Adidas, etc. 8:05: best wallet provider for brands and players in the space. Usability and UX are high. 10:33: governing principle: you never want to be the guy with the trench coat and watches - transparent and sincere. 11:03: product marketing content and videos. Alec who manages video and design process. Short videos that surprise and delight 12:14: listening to community, working with beta community. Partnering close with them and making sure they incorporate feedback very quickly. 13:00: product led growth and tight-knit relationship between Growth & Product teams, 13:20: willingness to test and experiment, testing with Moonbirds and Proof 14:00: testing with Reddit. Snagging Reddit Vault recover phrases from the app, did a campaign to let users import that into Bitski 27:00 - wallet as a service is a major moment, similar to Salesforce SaaS 27:40 - not a war, collaborative moment right now as we're all lifting the boats together in a bear market 28:45 - wallets will be like credit cards 34:50 - don't agree that wallets are the new cookies. 35:40 - making sense of on-chain data and mapping it with off-chain data is major. Wallets should be agnostic and neutral in this. 35:24 - Spindl is doing some incredible work on this right now with attribution at the moment. Great case study on Blur's token airdrop, made sense of the customer journey for those users, using on-chain data 40:00 - But what are the identity vectors we're using to identify and work together on? ENS? Unstoppable Domains? We need to come to a consensus on what the standard is with Decentralized Identity before we go too deep... 43:10 - web3 infra is really exciting - we need to all align to drive this space forward 45:30 - continuing to iterate on drip feed, discovery, about to launch portfolio view (alpha alert). Everything is in service of what they're doing on enterprise side, wallet as a service is on their site. Series of APIs that bring those rails and tech into the game and brand and loyalty program. Going into 2024, focusing on being best wallet provider for in Rapid Fire Qs: web3 project, not including your own, that you’re most bullish on? 46:55 - Deaddrop, web3 game. Likes Rich on product marketing team there. Aavegotchi, Polygon is active. Biggest professional learning over the past year? 48:37 - Be perpetually curious and a constant learner. Experiment and try new things. Check out all platforms. Knowing when to say no. If you had $1M, what would you build in web3 today? 50:40 - build or invest in a game! What are your craziest predictions in web3 for EOY 2023? 52:00 - new protocols that will become our new obsession by EOY, and new nomenclature for wallets. NFOG will come back