12: How to be a Helpful Human with Susan Johnston Taylor

We sat down with freelance journalist, Susan Johnston Taylor about some real-life examples of when PR’s have exceeded her expectations and when they haven’t. We discuss what it takes to maintain a relationship with a freelance journalist (vs. a staff writer), but there are takeaways that may be implemented no matter whom you're reaching out to. In this episode, you’ll learn... How a real-life cold pitch resulted in coverage How to take your HARO pitching to the next level What keeps a journalist going back to the same PRs and sources