32: Make Virtual Events “Real Simple” with Randi Packard

One of the things we miss most about the pre-pandemic world is in-person events. Enter the next best thing: virtual events! Our guest today is a former fashion editor (Real Simple) turned publicist who specializes in press events and has been hosting them virtually since the start of the pandemic. In this episode, we explore all the considerations that go into planning and hosting a virtual event -- from sending invites to sending products & everything in between! In this episode you’ll hear… Why a brand might want to host a virtual event Tactics and strategy related to planning and hosting a virtual event Examples of successful virtual events our guest has hosted Our guest is: Randi Packard, a fashion brand consultant, public relations and media consultant whose fashion expertise extends from the world of luxury fashion and accessories to the contemporary, swim, bridal, plus size and fitness markets; as well as the beauty and grooming industries.