42: Pitch a Local News Segment with Ken Molestina

In this episode, we speak with seasoned TV reporter, Ken Molestina, who has reported from news stations all across the country. We focus on his real estate segment, but quickly dive deeper beyond the basic tips and get a good look at the current state of the local newsroom, despite the ever-evolving media landscape he’s actively navigating. You’ll also catch a glimpse of what a real working relationship looks like between Ken and Jackie, including some real segments where Jackie had to be particularly scrappy in order to land those placements. In this Episode You’ll Learn... What a franchise piece is (& why publicists should care) What short-staffed newsrooms and fast deadlines mean for publicists (same-day interviews are here to stay) How to be a scrappy publicist (& never lose an opportunity again) Our guest is... Ken Molestina is an Emmy Award-winning anchor and reporter for CBS 11 News in the Dallas Fort Worth. Prior to joining CBS 11, Ken reported for WUSA-TV in Washington, D.C. and KVIA-TV in El Paso. Born in New York and raised in Miami, he graduated from the University of Florida and began his career at WFOR-TV in Miami. Stories we talked about: Next Year Might Be The Time For North Texas Buyers To Finally Strike On Landing A Home Not As Many ‘Fixer Uppers’ Available In DFW Area These Days (features Jackie!) Not All North Texans Can Count On Solar To Increase Home’s Value, New Study Finds (features Jackie!)