47: Represent a High-Profile Expert with Nicole Morano

Remember our newsletter episode with Neal Freyman of Morning Brew? Well, we have the publicist he gives a shoutout to as our guest for today's episode! Not only does she represent Malcolm Gladwell, but she specializes as a publicist of authors, academics, and thought leaders with “big ideas” and thoughts to share with the world. Sometimes these clients are well-known. Sometimes they are not. How do her strategies and challenges differ depending on the level of “fame” of whom she is representing? Tune in to find out! In this episode, you'll learn... What challenges arise from representing a high-profile expert How podcast and book publicity works Why success should be measured beyond earning placements Our guest is... Nicole Morano, Publicity Director at Pushkin Industries, the audio company co-founded by Malcolm Gladwell and Jacob Weisberg. She works closely with journalists and thought-leaders such as Michael Lewis, Jill Lepore, and Dr. Laurie Santos. Before her role at Pushkin, Morano worked for almost a decade as a publicist in the book publishing industry at Penguin Random House. She lives in Brooklyn where she tries valiantly to keep her house plants alive.