76: Pitch an Alcohol Brand with Amanda Schuster and Kara Newman

Today we have a special episode. Instead of one guest, we have two! Catch a glimpse of two industry friends being candid on what it’s like to work in food and wine media. You’ll learn about what works and doesn’t work when promoting a food/beverage brand. Gain insider knowledge to take your food and beverage PR strategy from OK to great, in this latest episode. In this episode, you'll learn… Important editorial concepts (like short-lead and long-lead!) and PR tactics (like events) used by food/drink professionals Common mistakes food/drink publicists make What makes a good story in the food/drink media industry