Movies in Space and Shared Creativity

The company co-producing Tom Cruise’s upcoming space movie, has unveiled plans to build a space station module that contains a sports and entertainment arena as well as a content studio by December 2024. Jeff and Anthony discuss the feasibility and application of such a project. Then, a new article in the Academy of Management Journal, finds that handing a mature idea to somebody else for execution harms the creativity of the final product. Anthony and Jeff discuss their own creative ventures, and look at the how data can inform creativity.