Car Dealership Guy: From Car Dealer to Media Company - [Making Markets, EP.24]

My guest today is Yossi Levi, better known as Car Dealership Guy, who has quickly become one of the most popular voices in the auto industry. Last year, I spoke to CDG about the US Car Market and the business model of car dealerships. Today's conversation covers Yossi's personal story and media business. We start with a quick overview of his fascinating backstory, from a used car dealer to tech entrepreneur to now a media founder. We then dig into his media business, talking about the business model, target audience, and the content treadmill. We end the conversation with a section on the US car market, where we cover demand and supply, the affordability challenge, EVs and hybrids, and more. Please enjoy round two with Car Dealership Guy. For the full show notes, transcript, and links to the best content to learn more, check out the episode page HERE. ----- This episode is brought to you by 10 East. 10 East is a platform where qualified investors can co-invest on a deal-by-deal basis across private equity, private credit, real estate ventures, and other one-off opportunities typically unavailable through traditional channels. It's no surprise that founders, executives, and portfolio managers from leading investment firms are using 10 East to diversify their personal portfolios. Their level of sourcing and diligence is institutional grade. To learn more, check out 10east.com. ----- Making Markets is a property of Colossus, LLC. For more episodes of Making Markets, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @makingmkts | @ericgoldenx Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Making Markets (00:03:41) From Used Car Dealer to Online Auto Retailer (00:07:08) Transitioning from Business Owner to Influencer (00:14:52) The Evolution of CDG's Media Platform (00:17:44) The Strategy Behind Building a Media Empire (00:24:13) The Automotive Industry's Economic Landscape (00:31:00) Challenges and Opportunities in the Used Car Market (00:36:10) - The Impact of EVs and Hybrids on Market Dynamics (00:43:40) Exploring the Future of Affordable Cars (00:48:23) Insights on Car Dealership Operations (00:51:08) Economic Optimism in the Car Industry Learn more about your ad choices. Visit megaphone.fm/adchoices