How Clever Companies Become Stupid Overnight

Mark Choueke, CMO and author of #Boring2Brave says, "You need to be braver about decision making as we head into recession. If your share of voice larger than share of market. You will grow. If your share of voice is less than share of market you will shrink." We dig into the process of developing a customer centric marketing strategy. What is the job to be done by marketing?We explore how clever companies become stupid overnight. And we investigate the chains of stupidity that include over measurement, measuring the wrong things, doubling down on stuff that doesn't work, playing the numbers game Are you using marketing in the right ways and when you need it? Contact Mark via linkedin.com/in/markchoueke Website: boring2brave.com/ (Personal) Phone: +44 7832 139827 (Mobile) Email: [email protected] Twitter: MarkChoueke -- Contact me if you want to come on the show via [email protected] with "Inquisitor Guest" in the subject line If you want to talk about accelerating or revitalising your sales, management or leadership career, let's have an initial call to see if what you want is what I do well. If not, I can probably refer you to someone who can help. No pressure. https://calendly.com/marcuscauchi/let-s-explore-coaching-training