How To Think Like A Buyer

"The secret to sales is to think like a buyer", says Mark Schenkius Professional #procurement is only 20 years old as a discipline. Unlike sales, many #professionalbuyers are trained in the most modern tactics and strategies, and many have been trained in the sales training programmes sellers go on. The advantage lies with buyers in most cases because too few salespeople have evolved to keep up with #purchasing practices. Too many salespeople continue to use what might have worked in the past, and savvy buyers know every move, every technique and every tactic. And they have the other major advantage in that they are probably having 5-12 buying conversations per day. Let's be honest, salespeople are lukcy to be having 2 a week let alone 2 a day #MarkSchenkius, author of "The Other Side Of Sales" spent the past 17 years in #professionalprocurement. In this episode Mark shares the reality behind what goes into putting out and running an RFP (request for proposal) / bid process. In shining the spotlight on the people and processes, he lifts the curtain for salespeople who have to sell to and through procurement. Mark explains the dynamics between seller and buyer where one side wants to be strategic or tactical. He also explains the power dynamics when a buying organisation is managing financial impact vs supplier risk. This is a MUST LISTEN episode brimming with practical operational tips you can implement immediately, and will probably help you understand live opportunities you are working on today. Contact Mark via LinkedIn at linkedin.com/in/markschenkius Website: roi-10.com  (Company Website)Email: [email protected] you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation. To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi   If you believe sales needs a good kick up the arse and is in dire need to a reset, consider joining our global community #SalesAForceForGood #SAFFG. We hold regular events on LinkedIn, Facebook, Clubhouse to take the toughest challenges and find better ways of doing things.  How do we reframe executive culture to enable sales to put the customer at the heart of everything we do? Do we need to rethink what great looks like in sales? How do we stop salespeople doing drive by shootings and inflicting bad selling on customers? Should compensation reflect customer success instead of transactional targets being met? How do we create a culture of sales apprenticeships so new salespeople have a career path they can aspire to?