The Psychology of Pricing (So You Don't Get Shafted)

Dave Abbott is the author of #HowToPriceYourPlatypus which is an outstanding book on how to price your products and services so you get to keep a decent profit. In this episode we explore how to understand different pricing models around: Inputs Outputs Outcomes We explore why many businesses don't understand their pricing and end up making no profit or worse, paying to work for their customers. We delve into pricing with partner channels and explore strategies to help you make more and keep more money.   Contact Dave via linkedin.com/in/diabbott Websites insight-bp.co.uk  (Insight Best Practice) consultyorkshire.com  (Consult Yorkshire) david-abbott-speaker.co.uk/  (David Abbott Speaker) Email: [email protected]: davidatinsight      --   To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here  https://linktr.ee/marcuscauchi