Sales Enablement: What sellers want from product marketers

Most PMMs feel sellers don’t do what they tell ’em. Ears fume after listening to a random customer call recording because a sales rep decided not to stay on message. Sellers feel no different about PMMs. 90% of sales and marketing professionals point to several disconnects across strategy, process, content, and culture. It’s astounding! How can two professions, most focused on the customer persona, stand at odds like Will Ferrell & John C. Reilly in 2008’s Stepbrothers? in this next episode, our co-hosts speak on the most common challenges between marketing and sales teams. How to navigate those dynamics to be a better friend to sellers that PMs can’t get from any product roadmap. And, the co-hosts share tips you can use to foster instant karma points with your selling partners.