AI and the Future of the Author: how human intelligence meets artificial intelligence in the world of writing

What Next? - Podcast autorstwa Publicis Groupe - Soboty

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Josh Bernoff, former senior leader at Forrester, best-selling author of 'Groundswell' with Charlene Li, and ‘Build a Better Business Book’ on the relationship between ChatGPT and the book writer. The author of eight business books - he also calls himself a ‘midwife’ of 50 titles on some of the most powerful ideas in the genre – argues that books will continue to matter even if the way they may be created and distributed might change. And while AI may replace hack writers, it will never replace human intelligence, the wit and character of great writing. His mantra is ‘Be paranoid early’ as AI continues to evolve in the creative world, and as long as we change and adapt, AI plus HI can provide a brilliant future for writers Josh Bernoff website: https://bernoff.com Josh Bernoff books: https://bernoff.com/books How authors use AI: https://bernoff.com/blog/how-successful-business-authors-work-better-with-ai Cory Doctorow article about enshittification: https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys Article about fake travel books: https://www.nytimes.com/2023/08/05/travel/amazon-guidebooks-artificial-intelligence.html Atlantic article about the AI corpus of pirated books called "Books3": https://www.theatlantic.com/technology/archive/2023/09/books3-ai-training-meta-copyright-infringement-lawsuit/675411/

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