The Autonomy of Micro Media

Brian Morrissey, founder of Rebooting on the future of sustainable media business. The former president and editor in chief of Digiday Media and digital editor at Ad Week believes that the move from mass media to micro media, particularly since the Pandemic, is a power shift from institutions to individuals where AI will be most vibrant part of the media ecosystem. He illustrates his argument with his own model at Rebooting which started with a Substack newsletter, expanded to a podcast, and now offers consultancy and events. Multi-skilled smaller companies which optimise the latest tech and are motivated by autonomy, he says, are the future of the workplace Sustainable media business, he believes will be about a niche media of unique expertise, perspective and personality. www.therebooting.com The Rebooting Show #Media #Business #Ad #Tech #MicroMedia #Leadership