002 How to build a resilient business

From the Host: Katherine Ann Byam I met Alex virtually in May 2020 through attending his virtual masterclass on building invincible companies. At the time, we were still figuring out how to run massive scale virtual workshops, yet Alex and his team executed this with ease. I was curious to learn what inspires the world's #4 Management Thinker. I had the honour of asking Alex these 3 questions: What’s your why – what question gets you out of bed every morning with a burning desire to solve it? We know in our world today we have a burning platform of sustainability. What do you currently see as the role of business in solving these problems? We know from your work that Innovation is heavily influenced by a company’s culture. What are the top 3 things that companies with a great innovation culture do to sustain that culture and expand their economic lives? About our Guest - Dr Alexander Osterwalder Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started. Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. He invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies. Strategyzer, Osterwalder’s company, provides online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth and transformation. His books include the international bestseller Business Model Generation , Value Proposition Design: How to Create Products and Services Customers Want, Testing Business Ideas and The Invincible Company published in Spring 2020. To learn more about Alex's work you can sign up for their newsletter via the following link https://www.strategyzer.com/ Where Ideas Launch - the Podcast for the Unexpected Innovator is hosted by Katherine Ann Byam and sponsored by Dieple Virtual Service Hub. DVSH is her consulting firm that supports modern day service based and manufacturing start ups to scale up with Strategy, Process Optimisation, and Advanced Analytics. Check it out on the following link https://www.dieple.com/vsh/