004 How to be Creative

Where Ideas Launch - Sustainable Innovation Podcast - Podcast autorstwa Katherine Ann Byam

I met Malika over a question. I was consumed by the idea that people who do really great things, do so because they ask great questions. Malika told me that as artists, this is exactly how we work. We seek to ask questions only the individual viewer or consumer can answer. if the question is answered, the piece loses interest for us. We discuss: How culture and diversity influences creativity and how combining mental and physical challenges open new possibilities.

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