011 Fresher Food Fitter Planet

I discovered Mathilde on another show, and had to get to meet her, as her story and business was so inspiring to me. We talked about Fresh.Land and how the idea for her sustainable business came about. How she overcame challenges in the start up process Advice for others wanting to make a positive impact on the planet. Mathilde Jakobsen is CEO and Co-Founder of Fresh.Land, an award winning green tech startup with an innovative and disruptive model to the food industry. Fresh.land shortens the journey from farm to table by connecting farmers, logistic partners and consumers in one integrated digital platform, removing the middlemen, increasing farmer income, and reducing carbon emissions from storage by 88%. Fresh.Land has been identified by Forbes as "truly pioneering" and "one of the most promising green start-ups in the EU", and awarded the "Climate Solver Prize" by WWF.