018 The Milkman For Beauty

Where Ideas Launch - Sustainable Innovation Podcast - Podcast autorstwa Katherine Ann Byam

My next guest Claudia worked in financial services for nearly a decade. Unfulfilled and miserable She decided to take some time off to work on an idea that had been niggling in the back of her head for a few years: The milkman re-imagined for beauty. We talked about: Simple change in your beauty routine can save thousands of kilos of plastic waste ending up in landfill Moving from a linear to circular business model while retaining convenience, price and quality Staying true to your mission despite the challenges of 2020 Circla contributes to 6 of the UN Development Goals but our main focus is Number 12 - Sustainable consumption and production In her words:  This was the start of my journey to starting Circla, born out of frustration on the amount of single-use plastic packaging in my beauty routine.  I raised pre-seed investment from Sustainable Ventures and in August last year quit my corporate job for good! The last year has been a rollercoaster, we have pivoted the business model twice due to Covid-19 and now finally about to roll out our new model across the whole of central London. I run the company by myself with help from friends and family. Refillable beauty, delivered to your doorstep. – CIRCLA  

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