054 Go big or go home: The Guide to Growing a positive movement on Facebook

Austin Kasso is the CEO and Founder of Striver, creator of Sustainable Living Facebook group. He moved to Indiana from New York after graduating high school in 2009 to pursue his passion for agriculture with a vision set on revolutionizing local food systems. Through his campaigns and contributions, he was named Top 10 Local Food Hero in the State of Indiana. In 2014, he created the first Sustainable Living group on Facebook which has grown to be the most popular group on the subject with almost 100,000 members. Sustainable Living was featured by Facebook and Austin was voted one of the Top 50 Sexiest Environmentalists in 2021. Last year, he founded a new digital media platform exclusively for sustainability, called Striver, which has already listed over 100 sustainable businesses in over 40 categories, with a goal to populate the world's largest all-in-one repository for green brands and campaigns. He believes in cultivating purposeful connections that empower people to shape a sustainable future.