Agile Marketing 2.0 - Hannah Bink | 2306

During our 2022 discussion, Hannah Howard Bink and Emily Lint discuss Scaled Agile’s most recent transformative effort in their Marketing division. Yes, even Scaled Agile inspects, adapts, and evolves their strategy when they find their current business model lacking in efficiency. Learn from their lessons learned and take your Marketing or non-traditional Agile department flow to the next level!   About the Featured Guest   Hannah Bink heads digital marketing at Scaled Agile, supporting global expansion and account-based marketing efforts. She has 15 years of B2B marketing experience and studied business at Pennsylvania State University. Prior to Scaled Agile, Hannah spent the majority of her career in telecommunications and healthcare sectors, running global marketing divisions.   Follow Hannah Bink on LinkedIn (https://www.linkedin.com/in/hannah-howard-bink/)   Reference(s) The Community Round Table (https://communityroundtable.com/)  The Community Club (https://www.community.club/)   The Women in Agile community champions inclusion and diversity of thought, regardless of gender, and this podcast is a platform to share new voices and stories with the Agile community and the business world, because we believe that everyone is better off when more, diverse ideas are shared.   Podcast Library: www.womeninagile.org/podcast Women in Agile Org Website: www.womeninagile.org    Connect with us on social media! LinkedIn: www.linkedin.com/company/womeninagile/ Instagram: www.instagram.com/womeninagile/ Twitter: www.twitter.com/womeninagileorg    Please take a moment to rate and review the Women in Agile podcast on your favorite podcasting platform. This is the best way to help us amplify the voices and wisdom of the talent women and allies in our community! Be sure to take a screenshot of your rating and review and post it on social media with the hashtag #womeninagile. This will get you entered to a monthly drawing for a goodie bag of Women In Agile Org swag!   About our Host Emily Lint is a budding industry leader in the realm of business agility. Energetic and empathetic she leverages her knowledge of psychology, business, technology, and mindfulness to create a cocktail for success for her clients and peers. Her agile journey officially started in 2018 with a big move from Montana to New Mexico going from traditional ITSM and project management methodologies to becoming an agile to project management translator for a big government research laboratory. From then on she was hooked on this new way of working. The constant innovation, change, and retrospection cured her ever present craving to enable organizations to be better, do better, and provide an environment where her co-workers could thrive.    Since then she has started her own company and in partnership with ICON Agility Services serves, coaches, and trains clients of all industries in agile practices, methodologies, and most importantly, mindset. Please check out her website (www.lintagility.com) to learn more. You can also follow Emily on LinkedIn (https://www.linkedin.com/in/emily-lint-802b2b88/).    About our Sponsor Scrum.org is the Home of Scrum, founded in 2009 by Scrum co-creator Ken Schwaber focused on helping people and teams solve complex problems by improving how they work through higher levels of professionalism. Scrum.org provides free online resources, consistent experiential live training, ongoing learning paths, and certification for people with all levels of Scrum knowledge. You can learn more about the organization by visiting www.scrum.org.