#13 Irma Meyer_Women in PR with Ana Adi

We have often spoken about what practitioners and academics perceive to be the role and mission of public relations and communications. And while discussing strategy, measurement and evaluation and thus research, two issues in particular keep popping up: the balancing of multiple stakeholder interests and demands - and VUCA, the volatile, uncertain, complex and ambiguous context of the current practice. Today’s conversation with Irma Meyer will give us all a new way of looking at things and, I think, a way out of exactly this conundrum. Irma too started as a journalist and was then head-hunted into banking PR. She is currently running her own consultancy in Johannesburg and when time allows it she is a competitive Ballroom and Latin dancer. Well, she also has a poodle, loves chocolate and plays the piano… today however we’re focusing on her doctoral work and her theoretical proposal. A metamodern stakeholder relationship management model for non-profit organizations, is what we’ll be focusing on today.