#18 Jo Osborn_Women in PR with Ana Adi

There’s often talk about international public relations yet it doesn’t seem to be very clear what exactly do we mean by it: PR work done by the same organization in multiple countries, PR work done together with an international team. What’s more, international PR and cross-cultural communication are often conflated, implying that communication practitioners are by default cultural translators and intermediaries too. But are they? Can they be? We’ll talk about all that and more with today’s guest, Jo Osborn who has both an international career and has worked with multinational organizations, both in house and as a consultant, in government and for blue-chip businesses. A graduate in Film, Media and Cultural Studies, she started her career in her hometown Hong Kong, before moving to Italy and then onto London. Jo is currently the Head of Communications and Corporate Brand for Reckitt.