312 - From Mapping to Meaning: Co-Creation Through Jobs to Be Done with Jim Kalbach

Facilitation isn’t just about guiding a process—it’s about creating meaning. And in this episode, Jim Kalbach, author of The Jobs To Be Done: Align Your Markets, Organization, and Strategy Around Customer Needs, shares how facilitation and Jobs to Be Done (JTBD) go hand in hand. We dive into the art of moving from insight to action, exploring how facilitators and leaders can use JTBD to break through assumptions, foster collaboration, and design experiences that truly serve the people they’re...