123 Social Media: What Role Does it Play in Your WordPress-based Business

Our panel of WordPress experts discusses social media, and what role it plays in our own businesses. We examine some news stories circulating through the WordPress ecosystem. Our panel this week: Kim Shivler, Sallie Goetch, Jackie D'Elia, John Locke. We record our round table episodes on FireTalk every Saturday at 10am PST.   Our news stories this week: 1 - Teaching you isn’t free development time https://www.thewpcrowd.com/wordpress/teaching-isnt-free-development/ 2 - Why You Want to Get WordPress Plugin Support Licenses https://maintainn.com/2016/06/wordpress-plugin-support-licenses/ 3 -  Zerif Lite theme: Make WordPress Themes https://themes.trac.wordpress.org/ticket/35906   Main Topic: Social Media, what role does it play in your WordPress business?   0:00 Intros 2:15 News Story 1: Teaching You Doesn't Mean Free Development Time 4:07 Meetup Groups and boundary lines 7:20 If you hire a cheap developer, we can't train them for free 7:50 The difference between pointing people at an answer and doing all the heavy lifting for them 9:24 List of resources where you can learn web development 9:50 Buying a theme doesn't make you a web developer 10:40 Clients aren't the issue; it's web professionals selling client services 12:10 Be willing to invest in yourself to further your education 13:04 News Story 2: Why You Want to Get Plugin Support Licenses 13:30 Clients need to control their plugin licenses 14:14 When developer-only licenses are okay 15:39 The "What if I got hit by a bus tomorrow?" contingency 16:38 Why piggybacking off your developer's plugin licenses is a bad idea 17:19 News Story 3: Zerif LIte theme compliance issues on the WP themes repo 17:50 Why do themes on the free repo try to bend the rules? 20:10 Moving data in 200k theme installs is problematic 21:09 Why custom post types should always be in a plugin 21:55 A free listing in the theme repo means you have to follow the rules 23:20 Backwards compatibility when you've already built stuff out in a different direction 24:55 The logic of separating theme and plugin data so sites don't break 26:05 The fear of backlash when making large-scale theme changes 26:35 Main topic: Social media and WordPress 26:45 The ROI of social media 27:45 Using Twitter cards for lead generation 29:22 The social side of social media 30:15 LinkedIn Groups can have a ROI 31:24 Social media can lead to business...indirectly 32:26 Social media for networking in your industry 33:37 Finding where your clients are hanging out 34:08 Social media can build your authority and brand 35:34 Curating content instead of blasting out your own content 36:36 Certain businesses only hang out on LinkedIn 37:23 Reposting blog content on Medium and Linkedin Plus 37:49 Curating content on social 38:45 You have to have enough content to share 39:10 Developing relationships through sharing content on social media 40:08 Defining your brand by what you share and curate 41:08 GaggleAMP for spreading content through social