164 Differences Between an eCommerce and Regular Web Project

We have a great discussion here with Cody Landefeld, co-founder of Mode Effect, a WordPress ecommerce agency that has worked with Fortune 500 companies. We talk with Cody about some of the difference between a regular web project and an eCommerce web project. What should you be preparing for with eCommerce that is different from regular web development? You can learn more about Cody at https://modeeffect.com/   ==================   Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting. Head over to https://LiquidWeb.com/wordpress  and use the code WPTONIC33 at checkout for your discount.   ==================   Table of Contents for Episode 164   0:00 Podcast intros. 2:55 WordPress News Story #1: Logging Into WooCommerce.com Now Requires a WordPress.com Account https://wptavern.com/logging-into-woocommerce-com-now-requires-a-wordpress-com-account 9:29 WordPress Story #2:  Content Injection Vulnerability in WordPress 4.7 and 4.7.1 https://blog.sucuri.net/2017/02/content-injection-vulnerability-wordpress-rest-api.html 16:45 WordPress Story #3: WordPress Telemetry Proposal Addresses Long-Standing Privacy Concerns as GDPR Compliance Deadline Looms https://wptavern.com/wordpress-telemetry-proposal-addresses-long-standing-privacy-concerns-as-gdpr-compliance-deadline-looms 23:02 What are things that clients do not realize about the preparation involved in an ecommerce project? 28:00 What components differ between a marketing website to an ecommerce site? 32:00 Jonathan's recommendation for an ecommerce store with zero track record (aka a brand new site with an inexperienced site owner). 34:58 Cody's opinion on first-time ecommerce businesses, and what he asks prospects to determine if WooCommerce is a good fit for them. 40:01 How content and product stories fit into driving traffic to an ecommerce site. 42:28 How email marketing can help build anticipation for a product launch. 46:21 What things take ecommerce site owners by surprise? 49:36 Which platforms and secondary channels should an ecommerce store have products on in addition to their website? 52:37 Advice for intertwining a bricks and mortar store and online store? 58:46 Thoughts on ecommerce and mobile. 1:01:44 Podcast outros.   ===================   Links mentioned during the show: Your Website Isn't Field of Dreams https://www.lockedownseo.com/your-website-isnt-field-of-dreams/ Jimmy Beans Wool https://www.jimmybeanswool.com/class.asp   ===================   Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/164-ecommerce-website-vs-regular-website/   ===================   Subscribe to WP-Tonic on iTunes