Building Your Public Image with Dana Kaye of Kaye Publicity

Dana Kaye knows the importance of building your public image as an author. By maintaining a balance between publicity and marketing, presenting a consistent brand or persona, and making an effort to establish oneself in their local community, authors can see a sizable increase in interested readers and new writing opportunities and connections. Dana has been in the industry for over a decade, working as a freelance writer for much of her early career before transitioning into PR help. Her firm, Kaye Publicity, specializes in generating public interest for authors around the world. From DanaKaye.com: Dana Kaye is a life-long entrepreneur who believes in the power of storytelling and authentic personal branding. In 2009, she founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands. In 2016, Dana launched Murder and Mayhem in Chicago, a one-day conference dedicated to crime fiction, with mystery author Lori Rader-Day. In 2020, she co-founded Bouquet Stock Photography, a curated library of diverse and inclusive stock photos, with Felton Kizer. She is also the author of two books - Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales and The Personal Brand Workbook - and serves on the advisory board of Propel PR. Whether you’re traditionally published or indie, writing a good book is only the first step in becoming a successful author. The days of just turning a manuscript into your editor and walking away are gone. If you want to succeed in today’s publishing world, you need to understand every aspect of the business - editing, formatting, marketing, contracts. It all starts with a good book, then the real work begins. Join international bestselling author J.D. Barker and indie powerhouses, J. Thorn and Zach Bohannon, as they gain unique insight and valuable advice from the most prolific and accomplished authors in the business. In this episode, you’ll discover: How Dana got into PR work The three pillars of PR How to build a consistent brand or persona What authors can do to stay publicly active between book launches How to tell if a social media channel is effective or not Links: J. D. Barker - http://jdbarker.com/ J. Thorn - https://theauthorlife.com/ Zach Bohannon - https://zachbohannon.com/ Dana Kaye - https://danakaye.com/ Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales - https://kayepublicity.com/your-book-your-brand/ ‘The Lost Symbol’ News - https://www.vulture.com/2021/05/the-lost-symbol-tv-series-peacock-trailer.html Contact - https://writersinkpodcast.com/contact/ *Full disclosure: Some of the links are affiliate links. --- Support this podcast: https://podcasters.spotify.com/pod/show/writersink/support