The SSP in the Shadows
Adspeak - Podcast autorstwa Adweek - Wtorki
Kategorie:
A hidden link in the ad tech supply chain is raising eyebrows. Buyers found themselves unknowingly transacting through Epsilon’s SSP, owned by Publicis—giving a rival agency potential access to sensitive targeting data. We dig into how reselling obscures transparency and accountability.Learn more about miniMBA courses HERE Hosted on Acast. See acast.com/privacy for more information.
