Rival Brands, Mergers, and TikTok with HomeAdvisor / Angie's List CMO Allison Lowrie
Yes, and Marketing - Podcast autorstwa Steve Pockross
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#008: Ready for a unique insider view of how a major brand is navigating turbulent waters in a nimble and thoughtful way? Allison Lowrie, CMO of HomeAdvisor / Angie's List, and her team needed to figure out how to quickly adjust marketing in the complex and hard-hit home services space.We discuss:- Focusing on the product first: quick changes enabled her to quickly jump back into the market- How HomeAdvisor/Angie's changed up their advertising in the time of COVID-19- Tik Tok marketing: shoul...
