The Power of Bravery (wsg Max Feber)

Four year entrepreneur and global coffee trend expert, Max Feber, joins Gregg Garrett to discuss his company, BRUW, and his experience with creating a product, launching a company, pitching on Shark Tank, and receiving investment and advice from experienced leaders like Mark Cuban. Max discusses how surrounding himself with people who give him pointed feedback – both good and bad - are the gifts of his learning process and says the secret to motivating high-potential GenZ-ers like himself is to give them a lot of responsibility and room to succeed. Max even lets us in on how the best advice he has received from his most well-known mentor came in simple a package – a three word text. AbouT Max Feber Max Feber is a Shark Tank featured entrepreneur who invented a new way to make cold brew coffee when he was only 15. He is the CEO of BRUW.  Show Highlights Segment 1: Intro, Background, and Forming a firm. 1:17        The new opportunity for cold brew is emerging. 2:46        How Max turned his love for coffee into a passion for the industry. 4:45        What led to the invention of the BRUW filter and its debut on Shark Tank. 5:57        The mind of a maker led to the creation of a product. 8:44        Combining education with entrepreneurship – Max’s continued education journey at Babson College. Segment 2: Brave Leadership & the “Top Three” 9:22        Max’s Top Three: His Parents (David Feber & Susan Feber) – Try without worrying about failure. 11:49      Max’s Top Three: Startup Business Contacts (Hanson Grant) – Not all advice has been useful but it all has been appreciated. 15:50      Max’s Top Three: Mark Cuban (his team and his portfolio) (Website. Blog. Twitter.) 18:15      The best advice Max has received from Mark Cuban? “Do it personally”. Segment 3: Disruption in Industry 22:30      Millennials and GenZ-ers buying “indie” products is disrupting industries. 25:15      Two additional trends impacting industries: At-home “making” and sustainability concerns. 27:56      How BRUW is harnessing the subscription model with a product that doesn’t require frequent ordering. Segment 4: Needed Capabilities 30:27      The importance of finding the right partners to scale: “Partners that are small-er and growing and understanding what it is like to grow are really valuable partners for us.” (BRUW Partner: SR Injection Molding) 35:05      The benefit of being hands-on with partners: Being agile and able to pivot immediately to do something different. (BRUW fulfillment center: Selery) 40:04      Becoming your class’s case study – Professor Brad Johnson. Segment 5: Wrapping Up 41:30      BRUW’s next step – consumer expansion and new distribution models. 44:10      Max’s advice for those employing individuals like Max (GenZ-ers): “Give us freedom”. 47:57      “Entrepreneurship does not function within a bureaucracy.” 50:44      Follow BRUW on social platforms and check out Cold Brew Season to keep up on products, promotions, and news. Additional Information Contact Max / BRUW: Max’s LinkedIn Max’s Twitter Max’s Instagram: @MaxBFeber Max’s Email BRUW’s Website BRUW’s Blog BRUW’s Instagram: @BRUWcoffee Contact Gregg: Gregg’s LinkedIn Gregg’s Twitter Gregg’s Bio Contact CGS Advisors: Website LinkedIn Twitter