Ep 62: Georgie Carter, founder of Pepped

I sit down with Georgie Carter, founder of Pepped. We explore creating an agency by accident, the importance of lifecycle marketing and creating relevant customer experiences, how to optimise your retention strategies, the power of high-value content emails, finding opportunities in the current macro climate, the value of creating a niche position and why SMS is going to be a key strategy for brands in 2023   This episode is proudly brought to you by Klaviyo 🙏  Enjoy ✌️