Entrepreneur Interview: Alana Henry sharing Resume and LinkedIn Branding.mp4

This entrepreneur interview is with Alana Henry from The Writique and she has some great tips for job seekers and entrepreneurs. Impassioned by her desire to improve equity in access to career development resources, Alana opened her business with the goal of helping disenfranchised job seekers obtain help to stand out in a competitive market. Equipped with the experience of working with 1000+ professionals, Alana now leads a team of writers who transform bland resumes and LinkedIn profiles into powerful branding materials that help her clients secure interviews and competitive job offers. You can connect with Alana at LinkedIn https://www.linkedin.com/in/alanahenry Email [email protected] Instagram @thewritique Twitter @thewritique Connect with us at https://vickywu.us/blog for more marketing strategy and tips 00:16 Impassioned 00:40 Transform bland resumes and LinkedIn profiles into branding materiasl 01:00 A resume is marketing yourself, your resume shouldn't be a "career obituary" 01:30 How her business started as a side hustle 01:45 Working as an English teacher, she decided to stay home with her first child 02:00 Chose to try some writing and editing services to keep her brain active and make some extra money 02:30 How requests turned into a niche 03:05 How she was able to grow 03:30 Alana's initial marketing challenges - lack of capital 04:40 What she did instead of buying advertising 04:15 Bootstrapping your business 05:00 One of the things she didn't know - how much of the budget should you allocate to marketing? 05:45 Turning point for her business growth - the point when you transform from a side hustle to a real business 06:30 The importance of automated processes by using a CRM 06:40 One of the things I look for in a CRM 07:00 Why a website is SO critical for any size business, and the bad advice I hear about whether you need one 08:00 The impact of the pandemic on her business - people needing help to get back into the workforce 09:20 An interesting thing I've found from the entrepreneur interviews I've done since Covid hit 10:45 Biggest marketing issue as they grow - how to have a focused marketing effort outside of paid advertising when you can't network in person 11:50 Two tips - what Alana wishes someone had told her about being an entrepreneur 13:15 Great insight - _________ is _________ 13:45 I get two kinds of clients 14:15 The most important question I ask my clients about their website 14:45 The problems my prospective clients have run into outsourcing their website 15:30 The value of your time shouldn't be spent here 16:45 Alana's Tip #1 - the importance of networking 18:40 Knowing your goal 20:15 Giving yourself grace 20:34 The average job search is ________ months long 21:15 The long-term benefits of networking 22:15 If all you can do right now is one thing ... 22:50 How long it takes for your business to be profitable 23:30 The snowball effect - why people become an entrepreneur 24:10 SEO - there's a lot of information, conflicting information - what's critical? 24:55 One of the worst things you can do for SEO 25:20 All that SEO work now getting you penalized? 25:40 Google penalty and your website doesn't show in search at all 26:30 Problems at least two clients came to me with when their website didn't appear in search results 28:30 One of the best things you can do for SEO 30:00 Some of Google's newest SEO focuses 32:30 How to connect with Alana