Why You NEED to Know Your Audience

I have an extreme situation. My neighbor's mother died today. She was 96 and it wasn't a surprise. Still, as I don't really know my audience I don't know how to react. Do I say

• Everything is going to be fine?
• Your mother is now in heaven...
• You've done hard things before, you've got this!

I don't know what would be the best thing to comfort him in his time of need and it depends on his thoughts, financial situation, and religious beliefs. 

When You Know Who Your Audience Is You Know What Content to Provide

When you know who your audience is you know what format, what content, what length your podcast should be. 

You can do this using sites like meetup.com, Facebook groups, or look for people on Twitter and Instagram and see what they are talking about (just listen and learn). 

Need Help?

Need help identifying your audience? I'd love to help you. Schedule a coaching session today.