20% - The Marketing Procurement Podcast
Podcast autorstwa Blair Enns and Leah Power
Kategorie:
33 Odcinki
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Season 2 Coming 2Q24
Opublikowany: 29.11.2023 -
This is Unsustainable w/ Caroline Johnson
Opublikowany: 15.11.2023 -
Marketing Is an Investment w/ Brett Colbert
Opublikowany: 1.11.2023 -
On Creative Effectiveness w/ George Tannenbaum
Opublikowany: 18.10.2023 -
The Path to Great Work w/ Beverley Hammond and Susan Irving
Opublikowany: 4.10.2023 -
Agency Model Innovation w/ Caroline Johnson
Opublikowany: 20.09.2023 -
Tuning Up the Client-Agency Relationship w/ David Meikle
Opublikowany: 6.09.2023 -
Just Say No w/ Niki McMorrough
Opublikowany: 23.08.2023 -
2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective
Opublikowany: 9.08.2023 -
Madison Avenue Makeover w/ Michael Farmer
Opublikowany: 26.07.2023 -
2Bobs: Innoficiency in Your Agency
Opublikowany: 12.07.2023 -
The Benchmark Problem w/ Jason Cammorata
Opublikowany: 28.06.2023 -
The Day Everything Changed in CPG w/ Christy Lebor
Opublikowany: 14.06.2023 -
Aligning the Incentives w/ Stuart Dunk
Opublikowany: 31.05.2023 -
The Hidden Cost of Transactional Capitalism w/ Rory Sutherland
Opublikowany: 17.05.2023 -
The Marketing Procurement Academy w/ Magid Souhami
Opublikowany: 3.05.2023 -
Let's Play Fair w/ J. Francisco Escobar
Opublikowany: 19.04.2023 -
Better Relationships = Better Outcomes w/ Kim Walker
Opublikowany: 5.04.2023 -
The End of The Billable Hour w/ Tim Williams
Opublikowany: 22.03.2023 -
Can Agencies Be Consultants? w/ Leo Rayman
Opublikowany: 8.03.2023
In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"