Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Podcast autorstwa Consumer Behavior Lab - Czwartki
72 Odcinki
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How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte
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How Disney uses the peak-end rule to manage queues and spark joy
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Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector
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Summer holidays: using nostalgia to increase willingness to pay
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How Liquid Death broke category norms to stand out from the crowd
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Kentucky derby: gambling and the danger of overconfidence
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Three biases that promote sustainable behaviour
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How Red Bull used the principle of relativity to shrink their can and grow their sales
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The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
