Can Marketing Save the Planet?

Podcast autorstwa canmarketingsavetheplanet

Kategorie:

Biznes

95 Odcinki

  1. Episode 71: – Part 2: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance

    Opublikowany: 24.12.2023

  2. Episode 70: – Part 1: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance

    Opublikowany: 9.12.2023

  3. Episode 69: – Marketing - The Management Science of Empathy, with Nicolas Lambert - Expert, Author, Sustainable Marketer

    Opublikowany: 27.11.2023

  4. Episode 68: – The Power of Design and Communication for Architects and the Built Environment to drive Climate Action, with Brigette Clements, ACAN.

    Opublikowany: 3.11.2023

  5. Episode 67: – The FList 2023 - Creatives taking responsibility for people and planet.

    Opublikowany: 20.10.2023

  6. Episode 66: – Building the business case for Sustainable Marketing (Part 2) - Caroline Taylor, Former CMO, IBM Global Markets

    Opublikowany: 5.10.2023

  7. Episode 65: – Building the business case for Sustainable Marketing (Part 1) - Caroline Taylor, Former CMO, IBM Global Markets

    Opublikowany: 21.09.2023

  8. Episode 64: – Being sustainable - A re-commerce revolution and personal journey rethinking consumption - with Simon Garnett

    Opublikowany: 7.09.2023

  9. Episode 63: – Gen Z - The Largest Generation in History… Conscious and concerned about the planet!

    Opublikowany: 24.08.2023

  10. Episode 62: – The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.

    Opublikowany: 10.08.2023

  11. Episode 61: – Offsetting? A contribution mindset vs. a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.

    Opublikowany: 27.07.2023

  12. Episode 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals

    Opublikowany: 14.07.2023

  13. Episode 59: – Marketing - a people powered movement for change - Jackie Marshall, The Fairtrade Foundation

    Opublikowany: 29.06.2023

  14. Episode 58: – ‘The Practicalities of Transitioning to Net Zero, talking Carbon Budgets, and Carbon Literacy’ with Simon Dawes, The Environment Agency.

    Opublikowany: 16.06.2023

  15. Episode 57: – “Make your money matter… a powerful action we can, and should, be taking. Holly McElhone, Make My Money Matter

    Opublikowany: 1.06.2023

  16. Episode 56: – “Where does this fit into our sustainability strategy?” – The question all marketers need to be asking. Sam Taylor, The Good Factory

    Opublikowany: 19.05.2023

  17. Episode 55: – The journey of a sustainable creative agency, from the inside out! with Rob Minto, The Onlii

    Opublikowany: 9.05.2023

  18. Episode 54: – As Citizens we really have a much bigger (and more important) role to play in the world! with Jon Alexander

    Opublikowany: 20.04.2023

  19. Episode 53: – Marketing - A Critical Changemaker - with Andy Last, Executive Partner, Purpose and Sustainability, MullenLowe

    Opublikowany: 6.04.2023

  20. Episode 52: Marketing, Mindset Shifts and the Pursuit of a Purpose Upgrade, with Paul Skinner (Part 2)

    Opublikowany: 23.03.2023

2 / 5

Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.
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