Can Marketing Save the Planet?
Podcast autorstwa canmarketingsavetheplanet
Kategorie:
95 Odcinki
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Episode 32: Carbon Literacy - The Value of Climate Action, with Phil Korbel, Co-Founder Carbon Literacy Project
Opublikowany: 5.05.2022 -
Episode 31: Circular Computing - Because IT shouldn’t cost the earth - with Head of Sustainability, Steve Haskew
Opublikowany: 21.04.2022 -
Episode 30: Recycling made simple - with Dan Marek, Co Founder of climate tech start-up Scrapp
Opublikowany: 7.04.2022 -
Episode 29: Fighting Food Waste with Too Good to Go - Co-Founder Jamie Crummie
Opublikowany: 25.03.2022 -
Inside the Green Claims Code with Cecilia Parker Aranha, Director, CMA (Competitions and Markets Authority)
Opublikowany: 10.03.2022 -
Episode 27: How small businesses need to progress towards Net Zero - with Adam Bastock, Founder of Small99
Opublikowany: 21.02.2022 -
Episode 26: Leading by Example - Sustainability & Leadership - Richard Hagan, Managing Director at Crystal Doors
Opublikowany: 7.02.2022 -
Episode 25: The hidden impact on our plates - Juliane Caillouette-Noble, Managing Director at The Sustainable Restaurant Association
Opublikowany: 20.01.2022 -
Episode 24: Time for the creative industry to stop promoting pollution with Duncan Meisal, Director at Clean Creatives
Opublikowany: 6.01.2022 -
Episode 23: It’s not about Purpose - it’s about who you can help me become! Thomas Kolster, Author, Founder.
Opublikowany: 23.12.2021 -
Episode 22: Making human trafficking as visible as possible - with Ruth Dearnley, OBE, CEO, Stop the Traffik
Opublikowany: 9.12.2021 -
Episode 21: Brand Led Sustainability with Luc Speisser, Global Chief Innovation Officer at Landor & Fitch
Opublikowany: 25.11.2021 -
Episode 20: The role finance plays in moving us towards a sustainable future with James Alexander, CEO, UKSIF
Opublikowany: 11.11.2021 -
Episode 19: Holding the question…What can we do? The power of bringing people together to #ChangeTheBrief with Rob McFaul, Co-Founder of Purpose Disruptors
Opublikowany: 28.10.2021 -
Episode 18: Exploring the ‘Values Economy’, ‘Purpose’ and what it means for organisations - with Author and Director of ServiceBrand Global, Alan Williams
Opublikowany: 14.10.2021 -
Episode 17: Sustainability and the Sports Events Industry with Giles Stanford, Director of Global Events at CSM Live
Opublikowany: 30.09.2021 -
Episode 16: Systems Thinking and Interconnectedness with Dr Alex Mifsud, Consultant, Senior Lecturer, Education for Sustainable Development
Opublikowany: 20.09.2021 -
Episode 15: Achieving Sustainable Business with Philip Kotler, Author, Professor - Father of Modern Marketing
Opublikowany: 2.09.2021 -
Episode 14: Rethinking Consumerism with the Circular Economy - Catherine Weetman - Author and Founder of ReThink Global
Opublikowany: 19.08.2021 -
Episode 13: Can the Luxury Sector be Ethical and Sustainable? Kresse Wesling - Co-founder of Luxury and Sustainable Brand, Elvis & Kresse
Opublikowany: 8.08.2021
Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.
