19 Odcinki

  1. Blue Ocean Strategy

    Opublikowany: 22.10.2024
  2. What is problem-based learning (PBL)

    Opublikowany: 22.10.2024
  3. Chapter 22: Managing marketing metrics

    Opublikowany: 22.10.2024
  4. Chapter 19: Designing and managing integrated marketing channels and global value networks

    Opublikowany: 22.10.2024
  5. Chapter 18: Managing mass and personal communications

    Opublikowany: 22.10.2024
  6. Chapter 17: Designing and managing marketing communications

    Opublikowany: 22.10.2024
  7. Chapter 16: Developing and managing pricing strategies

    Opublikowany: 22.10.2024
  8. Chapter 15: Introducing new market offerings

    Opublikowany: 22.10.2024
  9. Chapter 14: Designing, developing and managing market offerings

    Opublikowany: 22.10.2024
  10. Chapter 13: Digital and global brand management strategies

    Opublikowany: 22.10.2024
  11. Chapter 10: Seeking and developing target marketing differentiation strategies

    Opublikowany: 22.10.2024
  12. Chapter 9: Dealing with competition

    Opublikowany: 22.10.2024
  13. Chapter 7: Analysing consumer markets

    Opublikowany: 22.10.2024
  14. Chapter 6: Managing market research and forecasting

    Opublikowany: 22.10.2024
  15. Chapter 5: The changing marketing environment and information management

    Opublikowany: 22.10.2024
  16. Chapter 4: Managing digital technology in marketing

    Opublikowany: 22.10.2024
  17. Chapter 3: Developing marketing strategies and plans

    Opublikowany: 22.10.2024
  18. Chapter 2: Understanding marketing management within a global context

    Opublikowany: 22.10.2024
  19. Chapter 1: Introduction to marketing

    Opublikowany: 22.10.2024

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Explore the transformative power of technology (e.g., blockchain and AI), marketing, and brand management with 'EduChain Envision'. Created by a Finnish professor, this podcast delves into cutting-edge educational and industry insights, discussing future trends, practical applications, and expert opinions to equip listeners with the knowledge to navigate and shape tomorrow's market landscapes.

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