Positioning with April Dunford
Podcast autorstwa April Dunford - Czwartki
41 Odcinki
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How to Turn a Competitor's Strength into a Weakness
Opublikowany: 13.02.2025 -
How to Position Against a Competitor Who Lies
Opublikowany: 30.01.2025 -
Getting to the Root of the "We Have No Differentiation" Problem
Opublikowany: 17.10.2024 -
Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi
Opublikowany: 3.10.2024 -
How to Frame a Sales Conversation
Opublikowany: 19.09.2024 -
From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky
Opublikowany: 15.08.2024 -
Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors
Opublikowany: 1.08.2024 -
Mastering Messaging for B2B Tech with Emma Stratton
Opublikowany: 18.07.2024 -
Rethinking Marketing and Storytelling with Martina Lauchengco
Opublikowany: 4.07.2024 -
Rethinking Sales Strategies for Modern Markets with Loren Padelford
Opublikowany: 13.06.2024 -
A Buyer-Centric Approach to Competitive Positioning
Opublikowany: 30.05.2024 -
Arming Sales Teams To Win in the Market, with Brent Adamson
Opublikowany: 16.05.2024 -
The Role of Market Category in Differentiation
Opublikowany: 2.05.2024 -
Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana
Opublikowany: 18.04.2024 -
Why Positioning Does Not Make the Jump From Marketing to Sales
Opublikowany: 3.04.2024 -
A Marketers Guide To Using The Sales Pitch
Opublikowany: 16.11.2023 -
Mastering Strategy, Vision, and Positioning
Opublikowany: 9.11.2023 -
Using Trends To Enhance Your Positioning
Opublikowany: 2.11.2023 -
How To Think About Competition
Opublikowany: 26.10.2023 -
How to Manage a Big Positioning Change
Opublikowany: 19.10.2023
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
