The Accidental Marketer Podcast
Podcast autorstwa Impact Planning Group
129 Odcinki
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How to Raise Prices After a Tariff—Without Losing Your Customers
Opublikowany: 25.04.2025 -
AI and the Benefits Ladder: Getting to What Customers Really Want
Opublikowany: 3.04.2025 -
AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do
Opublikowany: 27.03.2025 -
AI for Execution: How Marketers Can Finally Escape the Execution Trap
Opublikowany: 13.03.2025 -
The Strategy Shortcut You’re Probably Overlooking
Opublikowany: 26.02.2025 -
AI in Strategic Analysis: Combining Technology with Expertise
Opublikowany: 11.02.2025 -
How AI Supercharges Wargaming for Strategic Planning
Opublikowany: 27.01.2025 -
Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond
Opublikowany: 16.01.2025 -
Trends and Technologies Shaping 2024 and Beyond
Opublikowany: 23.12.2024 -
AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
Opublikowany: 13.12.2024 -
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
Opublikowany: 21.11.2024 -
Breaking Free from the Annual Planning Cycle
Opublikowany: 25.10.2024 -
Leveraging AI to Transform Strategic Planning
Opublikowany: 24.09.2024 -
Market Shaping: Strategies for Redefining Your Competitive Landscape
Opublikowany: 7.09.2024 -
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
Opublikowany: 16.08.2024 -
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
Opublikowany: 2.08.2024 -
Leveraging AI in Strategic Marketing: Insights and Innovations
Opublikowany: 18.07.2024 -
Boost Your Business Strategy with the Magic of Predictive Tools
Opublikowany: 6.06.2024 -
Can These Strategic Marketing Tools Help Your Team Anticipate The Future?
Opublikowany: 20.05.2024 -
Is Your Business the only B2B Immune to Ozempic’s Impact?
Opublikowany: 7.05.2024
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
