The Behavioral Economics in Marketing's Podcast
Podcast autorstwa Sandra Thomas-Comenole - Czwartki
201 Odcinki
-
Availability Heuristic in Developing an Elevator Pitch
Opublikowany: 13.05.2021 -
Alleviating Conflict Before it Starts
Opublikowany: 29.04.2021 -
Managing Conflict in the Workplace
Opublikowany: 22.04.2021 -
Mastering the Art of Managing Conflict
Opublikowany: 3.04.2021 -
Motivating Your Team Through Acquisition Theory
Opublikowany: 18.03.2021 -
Leveraging Pent-up Demand for Business Growth
Opublikowany: 4.03.2021 -
Pent-up Demand Research Brief | White Paper: Are we experiencing pent-up demand in the travel industry?
Opublikowany: 25.02.2021 -
What is pent-up demand
Opublikowany: 18.02.2021 -
Managing Cognitive Dissonance
Opublikowany: 25.01.2021 -
Increasing Human Capital for Business Growth
Opublikowany: 14.01.2021 -
7 Most Commonly Effective Leadership Styles
Opublikowany: 6.01.2021 -
Top 6 Leadership Theories, a Quick Peek
Opublikowany: 17.12.2020 -
Intro to Behavioral Economics in Marketing Leadership
Opublikowany: 9.12.2020 -
Trailer | Season 2 | Behavioral Economics in Marketing
Opublikowany: 6.12.2020 -
Behavioral Economics in Marketing Trailer
Opublikowany: 25.11.2020 -
Rebalancing Risk Versus Reward
Opublikowany: 4.11.2020 -
Avoiding the Affect Heuristic in Market Research
Opublikowany: 12.10.2020 -
Build Customer Engagement with IKEA Effect
Opublikowany: 1.10.2020 -
Mitigating Customers' Choice Overload to Increase Conversion Rate
Opublikowany: 20.09.2020 -
The Endowment Effect on Your Marketing Mix
Opublikowany: 13.09.2020
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.
