The Behavioral Economics in Marketing's Podcast
Podcast autorstwa Sandra Thomas-Comenole - Czwartki
201 Odcinki
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REPLAY: Delegation, a Definition | Behavioral Economics in Marketing
Opublikowany: 28.06.2022 -
Altruism vs Self-Interest in Marketing and Leadership | Lessons From the Fire | Behavioral Economics in Marketing
Opublikowany: 23.06.2022 -
Choice Overload | Definition Minute | Behavioral Economics in Marketing
Opublikowany: 9.06.2022 -
Keynesian Economics and Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing Podcast
Opublikowany: 2.06.2022 -
Risk vs Reward Ratio | Definition Minute | Behavioral Economics in Marketing Podcast
Opublikowany: 26.05.2022 -
Intro to Season 5 | Lessons From the Fire | Behavioral Economics in Marketing Podcast
Opublikowany: 22.05.2022 -
Marshall Fire Boulder Colorado Announcement
Opublikowany: 6.01.2022 -
Dual Process Theory on Customer Journey Optimization
Opublikowany: 9.12.2021 -
How to Build a Customer Journey Map
Opublikowany: 2.12.2021 -
Replay: Optimizing Customer Experience (CX) with Priming Effect
Opublikowany: 25.11.2021 -
6 Stages of the Customer Journey
Opublikowany: 18.11.2021 -
Customer Journeys, a Definition
Opublikowany: 11.11.2021 -
Priming Effect on Market Research
Opublikowany: 4.11.2021 -
Anchoring Effect | Definition Minute
Opublikowany: 28.10.2021 -
Leveraging Endowment Effect on Cart Abandonment
Opublikowany: 21.10.2021 -
Sample Selection Bias | Definition Minute
Opublikowany: 18.10.2021 -
Intro to Season 4 | Behavioral Economics in Marketing Podcast
Opublikowany: 16.10.2021 -
Cognitive Dissonance | Definition Minute
Opublikowany: 16.09.2021 -
Intention-Action Gap on Habit Change
Opublikowany: 9.09.2021 -
Champion the IKEA Effect to Elevate Team Engagement
Opublikowany: 2.09.2021
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.
