The Mobile User Acquisition Show

271 Odcinki

1. 🌕 We’ve made & analyzed 1000+ UGC/live action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 1: nailing the shoot) 📹

   Opublikowany: 8.04.2022
2. 🐬Going where the fish are: making the leap to offline partnerships, with Lisa Kennelly (CMO, Fishbrain)🗺

   Opublikowany: 1.04.2022
3. 🤖How SDKs-gone-wild will be reined in with SDK Runtime: Google’s Privacy Sandbox for Android explained 💪

   Opublikowany: 25.03.2022
4. 📈 Growth strategies for Web3 games: Community is only one piece of the puzzle – with Atif Khan (COO, Stardust)🧩

   Opublikowany: 18.03.2022
5. 🦹‍♀️Shattering ceilings: the many paths to leadership taken by women leaders in mobile marketing with Allison Schiff (AdExchanger), Aurora Klaeboe Berg (Medal TV), Collete Nataf (Mile IQ, Lightning A

   Opublikowany: 8.03.2022
6. 💐Diversifying your UA mix in a post-ATT world: Why, When and How, with Matej Lancaric (User Acquisition & Marketing consultant)😎

   Opublikowany: 4.03.2022
7. 🤖Google’s Privacy Sandbox for Android explained: The Topics API and how it changes ad targeting🎯

   Opublikowany: 25.02.2022
8. 💹 From B2C to zero to B2B (including a Real Housewives detour) 🎮

   Opublikowany: 18.02.2022
9. 🏗️ How to build a mobile marketing function from scratch, with Simon Vishnevskiy (Head of Paid Acquisition, Dave)🌱

   Opublikowany: 11.02.2022
10. 💪The ascendance of cross-promos in a post-ATT world, with David Philippson (CEO & Co-Founder -Dataseat)

    Opublikowany: 4.02.2022
11. 🤳SKAN: a playbook for today and the future, with Piyush Mishra (Lead Growth Manager-Product Madness)

    Opublikowany: 28.01.2022
12. 🍪How to run a soft launch in a post-ATT world, with Faith Price, Head of Paid UA(DoubleDown Interactive) 🎮

    Opublikowany: 20.01.2022
13. 🔮The Mobile Growth Crystal Ball 2022: Predictions Part 3: Retention marketing(Peggy Anne Salz, Mobile Groove); Play-to-earn gaming models (Keith Kawahata, AppLovin); Cross Promotions (Cameron Thom, A

    Opublikowany: 23.12.2021
14. 🔮The Mobile Growth Crystal Ball 2022: Predictions Part 2: Homecoming of the creative process (Melissa Zeloof, ironSource); Newer UA sources in the gang (Nataliia Drozd, Fabulous); Alternate payment m

    Opublikowany: 21.12.2021
15. 🔮The Mobile Growth Crystal Ball 2022: Predictions Part 1: Creative Automation(Danika Wilkinson, SocialPoint); Subscription Optimization(Andy Carvell, Phiture); an iOS Scandal(John Koetsier, Forbes) �

    Opublikowany: 20.12.2021
16. 🙌How to build lasting partnerships with iTunes and Google Play app stores, with Jayvian Hong (Head of Strategic Partnerships, Miniclip) 🍯

    Opublikowany: 9.12.2021
17. 💰How monetization barriers can improve retention 🏠

    Opublikowany: 3.12.2021
18. 4 challenges of MMM based incrementality models and how to mitigate them 🧮

    Opublikowany: 26.11.2021
19. 🎲How hybrid games combine the simplicity of hypercasual and depth of casual games, with Jon Hook, CEO at BoomHits 💸

    Opublikowany: 19.11.2021
20. 🔘The zero meeting workplace - with Brett Nowak, Founder at Liquid and Grit 🛶

    Opublikowany: 12.11.2021