WFA's Better Marketing Pod with David Wheldon
Podcast autorstwa World Federation of Advertisers (WFA)
42 Odcinki
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Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Opublikowany: 28.04.2025 -
Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers
Opublikowany: 2.04.2025 -
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose
Opublikowany: 26.03.2025 -
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF
Opublikowany: 5.03.2025 -
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Opublikowany: 12.12.2024 -
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
Opublikowany: 27.11.2024 -
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
Opublikowany: 3.09.2024 -
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
Opublikowany: 30.05.2024 -
Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
Opublikowany: 2.05.2024 -
Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon
Opublikowany: 29.03.2024 -
Better Marketing Pod 2023 key learnings
Opublikowany: 19.12.2023 -
Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo
Opublikowany: 23.10.2023 -
Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
Opublikowany: 22.09.2023 -
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
Opublikowany: 9.08.2023 -
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
Opublikowany: 20.07.2023 -
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
Opublikowany: 17.05.2023 -
Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
Opublikowany: 12.04.2023 -
Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
Opublikowany: 8.03.2023 -
Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
Opublikowany: 9.02.2023 -
Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Opublikowany: 14.12.2022
Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
