Brandjacking and Character Assassination: McDonald's and the series of brandjacking incidents
Digital Corporate Communication – Dialogues with scholars - Podcast autorstwa Vilma Luoma-aho & Mark Badham
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In this episode, we are talking about Digital Corporate Communication and Brandjacking and Character Assassination. We are joined by Dr Sergei Samoilenko who is Assistant Professor in the Department of Communication at George Mason University in the USA. Sergei is co-editor of The Routledge Handbook of Character Assassination and Reputation Management and the Handbook of Research on Deception, Fake News, and Misinformation Online.
