Becoming a Brand: Celebrity Chef Jet Tila

Branding experts like Chef Jet Tila have created an all-weather strategy for ensuring they’re able to provide for their families no matter what happens. The secret is creating multiple revenue streams through diversification. It’s not a easy process but the end result is looking pretty good these days. On this episode Jet Tila takes us on the journey from executive chef to household name. Click to sign up for our weekly newsletter. Click here to book time on my personal calendar. Click here to download our Restaurant Recovery Guide. Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business. SHOW NOTES Starting in entrepreneurship Dropped out of high school Became a chef on a fishing boat Had many skills Commerce Accounting Customer service Culinary skills Career path into hospitality Hosted cooking classes at his mom’s house Written in the Times Went to culinary school Wanted formal education to assimilate into the culinary world Getting credentials Being an executive chef felt isolating Restaurants were a means to an end Didn’t allow for family time The importance of mentorship Studying the brands of chefs Jet idolizes Neil Fraser Bobby Flay Brave entrepreneur Elton Brown Media savvy Guy Fieri Global brand Read business books Ask questions to great people Diversification is key To transcend, a person needs to become an institution You can be in multiple places as once Steps to becoming a brand Put your name where your restaurant is featured Get to know PR people Go the extra mile Getting onto TV Teaching in the School of Cooking in LA Taught working professionals how to cook Students happened to be producers One TV producer worked for the food network Networking is important Doing a good job Introducing yourself politely Lessons learned Blowing off Mark Peel by being too arrogant Find phenomenal mentors Be gracious for the opportunity Rejecting a job at Google What would life have been like? Goals before 2020 2019 busiest year in Team Tila history Looking at TV pilots Consulting with major TV networks and brands Social media growth The effects of the pandemic Lost momentum 60% down on revenue Pivoting into digital Netflix shows and NBC Licensing and marketing opportunities Food Network Live A-ha moments Finding balance between family and business We have an addiction to work Mental health fuels us to be high achievers but also hurts us Finding time for himself Space to reflect The future post-pandemic Many won’t survive The share of the market will increase Learning to work from home more Words to the industry This will pass Find a way to get through this as there is light at the end of the tunnel We can learn the lessons