Episode 150: Never Waste a Good Crisis: Joth Ricci of Dutch Bros.

Over 100,000 restaurants were lost in the pandemic and there's so much we can learn from that. But there are also organizations that thrived during the pandemic. What did they do differently? What did they see that so many didn't? Today we chat with Joth Ricci of Dutch Bros who saw opportunity in tragedy and used the pandemic as a catalyst to build the coffee shop of tomorrow, today. TIME-STAMPED SHOW NOTES: [2:38] Cutting teeth: lessons from and starting over and building from the ground up. [4:28] Starting something with nothing: What defines a successful founder. [5:20] Strategic planning, discipline, and defining yourself. [6:43] Exploding the brand: Staying true to core values. [7:40] The secret sauce: Ignoring the shiny light, keeping it simple, and being the very best at what you do. [9:20] Examining Dutch Bros.: opportunities in technology, operations, leadership,  and marketing. [11:01] Achieving traction: setting the runway and hitting the ground running. [12:23] Seizing The Great Pandemic Opportunity: putting rubber to the road when everything else stopped. [14:32] Becoming a better leader: managing emotion in chaos, gaining perspective, and setting an example. [17:53] Companies as a classroom: building teams through the lens of education [18:22] Dutch Bros. 2.0: plowing into digital connection. [20:07] Building a data-driven business: understanding your customers' journey. [22:43] Be good at being who you are: the value in rejecting trends that don't serve your service model. [24:34] You can't be all things to all people. [25:54] Being big and being small: staying connected through community. [27: 56] Baking social impact into the fabric of your business. [29:44] Stay true to yourself, communicate who you are, and remember that service always wins. For more on Dutch Bros., visit www.dutchbros.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls