How To Do Well By Doing Good: Chef Chris Shepherd founder of Southern Smoke

On today's show, we chat with James Beard award winning chef Chris Shepherd founder of the non-profit, Southern Smoke. Most of us in the hospitality industry wouldn’t consider ourselves needy or in need of assistance. We’re internally motivated, not afraid of hard work and resourceful as hell. But when the pandemic hit it decimated our industry and our livelihoods. Out of the blue Southern Smoke came to the rescue. To date they have distributed millions of dollars to hospitality workers in need.  Today, it’s founder shares it’s origins, their mission and what they’re doing to ensure we’re all taken care of. Click to sign up for our weekly newsletter. Click here to book time on my personal calendar. Click here to download our Restaurant Recovery Guide. Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business. SHOW NOTES Beginnings of charity work Started doing dinners to raise money for culinary scholarships Lost a colleague to MS. Business partner also had MS Started planning a dinner for MS which transformed into a festival Raised $181k for the MS Society year 1 Year 2 raised $284k Beginnings of Southern Smoke Hurricane Harvey devastated local businesses No designated support for hospitality businesses Emulated The Giving Kitchen from Atlanta The vetting process at Southern Smoke That first year there were 250 applications 139 families awarded $500k Southern Smoke continues to donate to MS, remainder to hospitality workers Southern Smoke during Covid Originally has 2.5 employees Now has over 40 employees Hire unemployed hospitality workers and trained them to be caseworkers Over 25k applications Granted over 1000 over $2million Willy Nelson concert donated funds Reopening of restaurants Running at 50% capacity does not mean that 50% of potential covers will come to the restaurant Many people still not comfortable enough for dine-in Pivoting the restaurant business The aim is to break-even, not to make profit Having a solid team is vital Unity and solidarity Punch fear in the face How to achieve work-life balance Delegate to mangers to do the long shifts Building on a great legacy Won many accolades Started incredible restaurants Started non-profit Next steps Aim is to create a group of restaurants that enable Chris’ team to fulfill their dreams Putting restaurant people where they want to be Southern Smoke as inspiration for future non-profits to build safety nets for every industry To the industry Keep your head down We’ll get through this together Use your voice for good