Getting a grip on revenue synergies

With the cost of money low and the competition for deals high, revenue synergies are playing a bigger part in the rationale for acquisitions.In this episode, three McKinsey experts discuss the challenges around capturing revenue synergies in mergers.In their conversation with Strategy & Corporate Finance communications director Sean Brown, partners Alex Liu and Nikolaus Raberger along with associate partner John Chartier, share the key findings from their recent research, featured in their article, “Seven rules to crack the code on revenue synergies and M&A.”